Branding

Topman Plymouth:
The logo is bright and very simple, but the lighting around the the logo makes it stand out, also the outside of the shop is made from glass to showcase clothes on the models which stand out because they have bright spot lights on them. The shop specialises in men clothes so the title of 'Topman' suits the brand quite nicely given the impression if you buy clothes here you'll be a ''topman''.


3Three Store Plymouth:
The shop has the standard 3Three sign which is known throughout out the world and it's lighted up a bit to attract oncoming customers. The main factor which makes the shop attractive is that the door is the width of the shop and feels very inviting as you walk past. It's also very well lit inside and they also have phones, laptops and tablets on show that you're able to play with with makes the shop even more welcoming. The only thing about this shop is the title doesn't have much relevance to what they sell, it may have something to do with 3G but this isn't very recognisable by the public.


PaperChase Plymouth:
Paperchase's logo is in italics and looks quite original therefore it stands out, also the colourful design around the shops door makes the shop very inviting, it's well lit inside and very colourful due to all the cards on show. The shops name Paperchase does have some relevance to the shop because the shop specialises in cards which are made form paper so hence the name, having this name will also attract more customers because they'll know it's a specialist shop.


Analysis:


Topman - I think Topman is a good brand because their name represents what they're a top brand because the clothes they sell are of a high quality and are designed brilliantly keeping up to date with the latest fashion trend.


Brand Comparison (Sony vs Apple):
Product -
Sony and Apple are very similar brands in the aspect that they sell the same products e.g. phones, laptops, desktops etc. Sony do expand on what Apple sell as they do things like Radios, TV's, Cameras etc. Both brands aim to produce smart and professional designs for all their products. Even though the two companies are similar in many ways they're set out to do different things in the fact that, Apple as a company try to make all their products as user friendly as possible creating their own operating system for their products. Where as Sony have built their company around making their products reliable, so when people buy Sony they know they're going to get a well made product that will be worth their money. They is another difference between the companies is the pricing, Apple have a large price tag on there product but that's down to the image of the company because if someone buys one of their products it gives the buyer a sense of highness because they now have something to brag about like having a iPhone, iPad etc. The brand Sony is a lot cheaper but they still manage to give their products the look of an expensive product.


Store -
Apple stores are very well lit and are designed to look a million pounds which gives a sense of amazement when walking into one of their shops, they also have everything out on show clearly giving customers a chance to try products before buying them. Where as Sony give their shop a homely feel with dim lighting around the shop and bright lights to highlight their products around the store, Sony also give you a hands on experience with their products but not as big range as Apple do with theirs which is probably to do with Sony's huge product range.


Apple:

Sony:

Selling In The Sixties (America):

Life In The Sixties:

People described America as the land of the plenty and you was guaranteed happiness if you were white with a bit of money as the civil rights movement had really only just started to happen where black people were allowed their voting rights and discrimination would be reduced significantly. The movement of architecture also reflected of american life as big skyscrapers and other fancy buildings were being built which shows what life was like for the standard white american at the time; rich in prosperity. Although life seemed all great in the sixties with music, television, fashion etc. all on the rise there was other things going on in the background like the Vietnam war and Cuban missile crysis.

Development Of Advertising:

One of the he main movements of the advertising in the sixties was the invention of the computer although is was not invented in the sixties the programs had finally been made for the computers where people could create designs from the computer (Computer Aided Design; CAD) which was first used by Cadilac to design parts for their cars. Another major movement in the advertisement industry in the sixties was the invention of the cartridge loading Super 8 movie camera which allowed companies to record commercials for television as advert breaks were made between programs. Personal radio devices also contributed to the advertising movement as people could take their radio out and about with them, therefore they would be listening to more radio which lead to them listening to more advertisements. 

How Are Products Being Advertised/Sold:

Products were being advertised through big billboards which were being placed on the fancy buildings, these billboards would have pictures of the product that the companies were selling e.g. Cadillac would have their car with a pretty woman and man showing their desire for the product, they would put slogans on the adverts like 'Elegance In Action' which is what Cadillac built their brand around as Cadillacs were always big luxury cars. Companies would also enhance the power of celebrities to promote their products like The Beatles would were a companies designs and the people they perform to etc. would see what they were wearing want would want to buy their products, they were also starting to use celebrities in TV commercials e.g. Barbara Streisand starred in the Vat 69 Scotch advert. 

How Advertising Has Change Since The Sixties:

Due to the advances in technology since the sixties advertisements have become a lot more fascinating to watch mainly due to the advances in technology like computers and there programs e.g. 3D Modelling, which has opened a completely different world to advertisements as you're able to pretty much reconstruct anything. Another technology that has helped advertisements is the video camera, video camera have been continuously been getting better since the sixties now when you watch an advert in 1080p it is crystal clear compared to filming in the sixties. Also the advances in technology have made the product the advertisers are seller better as well e.g. cars can be 3D modeled before they're put into production instead of being drawn like they used to be therefore designs are more precise these days allowing products to really stand out in adverts. Also probably one of the most crucial points to the change of advertising was the development of the internet because now more people spending browsing stuff on the internet looking at social networks and watching videos rather than watching TV, which opened up a huge open advertising market for companies to advertise their products before videos start on youtube, banner adverts on facebook etc.

Coca Cola 60's - Present:

Coca Cola 60's Commercial -

Coca Cola 2012 Commercial -

Comparison:

These two adverts clearly show the advances in technology, as you can in the 60's one the filming is dark and dingy and slightly pixelated, whereas the 2012 it has been made using a 3D modelling program such as Maya, 3DS Max or Cinema 4D and rendered out in HD quality. It also shows that with the advances of the technology they're able to make the unreal become real because you're never going to be able to see a snowbear juggle a coke bottle around. 

References:

http://en.wikipedia.org/wiki/1960s#Sports

http://nostalgiacafe.proboards.com/index.cgi?board=1960s&action=display&thread=150#computers

BBC4 Selling In The Sixties

1968 CADILLAC 60s Car AD ~ fleetwood eldorado & deVille (Poster)

http://www.youtube.com/watch?v=n6ZN0sccFkU

http://barbra-archives.com/bjs_library/60s/vat_69.html
http://kclibrary.lonestar.edu/decade60.html
http://sweetiepie.hubpages.com/hub/The-Sixties-Changed-America-and-the-World

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Game Pitch

Game Title:
Through The Mist And Fog (I based the title of the game around the name of the character you play as, because the name represents 'Mist/fog and the pupil of the eye'


Character design:
My character in the game will be based upon the samurais within the 19th century. He'll wear the same type of clothing but it won't be the traditional samurai colours, it'll be a grungy/chromy colour; a lightish grey. The character will have a Dali moustache which is a two part, long and thin moustache. He will also have purple flares on his hands. He'll also be a average sized young man with a toned build.

Character background:



Setting:
The setting of the game will be in ancient japan. Chapters in the game consist a lot of japanese temples, mountains, woods and rivers mainly set in the night time.
  

Storyline Base:
Beginning: Kasumi's father dies in battle.

Middle: Kasumi trains and tries to avenge his fathers death.

Climax: Kasumi goes undercover and joins the other clan, to fight on the inside.

End: Kasumi is found out that he is not a Tiara member and his held hostage, until his fellow Minamoto members invade the Tiaras camp and save him in the final battle.

Storyline In Depth:
In the game you'll play as a young samurai named Kasumi Hitomi who would one day serve in the Minamoto tribe.
  The game starts of where Kasumi finds out his father is killed by the Tiara tribe in the battle of Uji at the start of the Gempei war. Kasumi is then forced to go fight in the Gempei even when he knows he's too young to go out a fight for the loss of his father. Kasumi shortly realises that he isn't experienced enough in battle to go out and fight, so he takes on battle practice with his fathers companions, who teach him the way of the samurai.
  Kasumi wasn't quite ready for battle yet, but was getting close; but then the Tiara tribe invade the Minamoto's village destroying homes, killing people and leaving nothing but devastation behind. Kasumi thought the battle but the battle was not won although Kasumi remained alive. Kasumi knew he had to avenge this defeat, so he gathered up a few of the remaining tribe members and seeked revenge upon the Tiara tribe. One late night Kasumi and the other tribe members had stayed up to attack the Tiara tribe as they sleep, they knew Tiara tribe would have night time watch out so they had to plan a stealth attack.
Kasumi took charge as they all fled over to the enemies camp, the Minamotos successfully took out the guards on watch and started to set fire to the tents around, Tiara members came rushing flooding out of the tents in flames! Kasumi noticed one innocent Tiara woman and baby fighting for their lives as they tried to flee, Kasumi shouted for woman but she was long gone.
 Kasumi went to bed that night knowing what he and his people were doing to innocent people. A war was organised to bring peace to the opposing tribes. 2 weeks later the war had been said to start this day, Kasumi was getting nervous along with his warriors as they prepared for battle. BOOM BOOM BOOM the Tiara was coming over the hills, all the Minamoto warriors took position and prepared to fight as the Tiara tribe was running towards them... The battle started and it was fierce, arrows were flying past heads and fireballs were being chucked into cover spots, Kasumi had no where to hide, he tried to find cover in the trees but was easily spotted and came into contact with several Tiara members, he fought them off one by one with great courage and dexterity. After the battle finished Kasumi noticed the woman and baby he had nearly killed a couple weeks back, she was crying over a Tiara members body, Kasumi presumed this must of been the woman's husband and child's father and it brought back memories of his father and what war had done to him, he knew this wasn't the life he wanted so he walked over to the woman and baby and slowly took the babies hand and said "I'm sure your father was a great man and warrior, but don't worry because this isn't going to be happening anymore, peoples live are to precious to loose, I'll be here to protect you" the babies mum looked at Kasumi and from that look she gave it was quite clear there was an instant bond between them both.




Example frames:

Cutural Influences

Samurai Warrior (Japanese) -
Samurai Warriors were extremely skilled fightsmen, they originated in Japan back in 646 A.D. The Samurai culture came down to one thing 'bushido' (the way of the warrior) the meaning was; the honor and freedom from the fear of death. Samurai's legally allowed to kill commoner who who failed to honor them. Samurai's would always fight fearlessly for their masters, and die honorably rather than surrendering and admitting defeat.
    To begin with Samurais would fight on foot or horseback using long bows called 'yumi' they would also use swords to finish of the opposing enemy by killing him or making him surrender. But after the Mongolian invasions in 1272 and 128, Samurais began to make more use of swords and started to use spears. Samurais also started to use two sword a short one and a long one; the long blade 'katana' which was over 24 inches and the short one 'wakizashi' which was 12-24 inches. In the 16th century the non-Samurais were forbidden to wear the 'daisho' which is the name for the two swords together.

Gempei War:
This war started in May 1180 when the Prince at the time (Mochihito) issued at statement encouraging  the Minamoto to rise against the Taira.
In June 1180 Mochihito and the Minamoto would be killed at the battle of Uji. The Uji battle was the first battle of the Gempei war, it was called the battle of Uji because it took place by the Uji river just outside kyoto between the Byodin monks who fighted alongside the Minamoto against the Tiara.
Following the battle of Uji was the Siege of Niara where the Tiara clan invaded and destroyed most of the Minamoto's city by setting fires to temples and killing over 3000 people.
After the siege of Niara the battle of Ishibashiyama started where the Minamoto clan was assisted by the Muira clan to battle the Tiara clan, but the Tiara clan still managed to come out on top.
In the next battle of the Gempei war 'The battle of Fujiwaka', the Tiara clan are tricked by a flock of waterfowl for a suprise attack from the Minamoto. The Tiara troops fled without engaging in battle.
In 1181 not long after the battle of Fujiwaka, another battle took place called Sunomata-gawa, where the Minamoto clan made a crafty move and done a suprise attack during the night, but all failed when they tried to wade across the river and the Tiara clan could distinguish the enemy.
In the spring of 1181 the battle of Yahagigawa started where the Minamoto's tried to destroy the bridge over the Yahagi river, but forced to stop. The Tiara clans pursuit on the Minamoto's was called off when their leader fell ill.
Nearly 2 years later the war look liked it had stopped with action happening with the years, until... The siege of Hiuchi, where Tiara destroy the Hiuchiyama fortress, luckily the Minamoto clan was able to escape, but it was said that one the troops in the Minamoto clan had fired an arrow with a message into the Tiara clans base telling how to breach the fortress.
After the siege of Hiuchi, the Minamoto was lacking in strength with having less numbers in troops compared with the Tiara clan, but the battle of Kurikara where the Minamoto clan came out on top taking out alot of Tiara troops, and created a major turning point in the war when they were staring into the face adversity.
The next battle within the Gempei war was the battle of Shinohara, where  the Minimoto caught up with the retreating Tiara clan and caused a another battle straight after the Kurikara involving mainly archers, the victory went to the Minimoto.
   The Gempei war went on for another two years between the Minimoto and Tiara clan with the Minimoto slowly bringing it back after being beat during the first part of the war. At the end of the war the Minimoto clan came on top at the battle of Dan-no-ura straight after they had attack the Tiara's fortress just of Shikoku. The battle of Dan-no-ura was the last battle of the Gempei war, it was a naval battle between the two clans which started on March 24th 1185. During the battle the Tiara clan knew the seas and had more naval combat experience so they did have an upper advantage over the Minamoto in that perspective, but they were out numbered in this war due to the Minamoto dominating the war in the 2nd half of it. At the beginning of the battle it mainly consisted of long range archery shots being fired from ship to ship, until the Tiara clan decided to use the tide to there advantage and surround the Minamoto which then made the war come down to hand to hand combat where they would be jumping on to each other ships. The tide then changed and the advantage was given back to the Minamoto. Another crucial part to the Minamoto winning the war was them finding out which boat the Tiara's Emperor was on, so they turned there attention to that specific boat and took him out. When the Tiara clan saw that the battle was turning against them, many of them threw themselves over board to admit defeat and give the victory to the Minamoto clan. But to this day the Heike crabs found in the straits of Shimonoseki are considered to hold the spirits of the Tiara warriors that died in battle.

Myths:

• It has been said that the Japanese Samurai sword is the most fearsome and dangerous weapon on earth.
• Samurais were also known for being the greatest warriors in ancient history.
• It has also been said that Samurais were bravest, fearless and most honorable warriors in history.
• It has been said that the Samurai sword was the best made swords ever.

Clothing:
Samurais wore something called a Kimono which consisted of an outer and inner layer, they would wear heavier Kimonos in the winter, while lighter ones made of a lighter silk were worn in the summer. The Kimono was made of silk because it was thought to be a superior material compared to cotton, it was also used because of its appearance and feel to the material. Underneath the Kimono they wore a loincloth and body armour. For footwear the samurai would wear sandals or wooden clogs, these were made from various types of materials like straw, hemp and cotton thread.

Sources:
http://www.aikido-world.com/articles/Bushido-Code%20of%20the%20Warrior,%20the%20Samurai.htm
http://realfighting.tumblr.com/post/385069378/myths-about-the-samurai
http://asianhistory.about.com/od/warsinasia/p/SamuraiProfile.htm
http://www.samurai-archives.com/clothing.html
http://wiki.samurai-archives.com/index.php?title=Gempei_War
http://en.wikipedia.org/wiki/Genpei_War

Comic Analysis

Beano Brief History:
Beano was first published by D.C. Thompson and Co, on the 30th of July 1938 a couple of months before the beginning of the 2nd world war. It was publish on alternating weeks with the Dandy comic during the world war but fell short on ink supplies so was put on hold during the world war. The beano was resumed in 1949 and is still being printed now. In the late 1980s Beano Specials was published which was a seasonly published comic which ran up until 1992 when it was replaced by Beano Superstars which ran for 121 issues ending in 2002. In 2003 Beano specials returned as a seasonal issue again but was soon replaced by BeanoMAX in 2007 which is still being published today.
The Beano has had several editors within its time the first one being George Moonie from 1938 when it was first published till 1959, the 2nd being Harold Cramond from 1959 - 1984, then Euan Kerr took over until 2006 who then handed to position to the present editor Alan Digby. Their has been rumors that Alan Digby has retired leaving the position to Michael Stirling; but this can't be confirmed.

Artists Of Beano:
Beano has number of comic strips within it within various artists, but I'm going to mainly focus on dennnis the menace. Dennis the menace was initially designed by Davey Law the artist and Editor Ian Chrisholm and making its first appearance in a Beano issue on 17th March 1951 and is the longest running strip in the comic still contuning today, The name Dennis the menace was inspired by the song 'Dennis The Menace In Venice'. The design of Dennis was was kind of out of luck as the Chrisholm would tell Law what he would want this character to look like but Law couldn't quite get the what Chrisholm wanted, so Chrisholm quickly sketched a design of Dennis on a cigarette packet and told Law to go sketch it up properly, Law did adapt the design slightly but the messy haircut, knobbly knees and a menacing scowl. I can't find anything about whether the design of him was influenced by something, but it looks to me that Dennis The Menace was based upon the teenage fashion at the time black and red clothes and a messy haircut.

Comic Documentary Analysis:
The first superhero comic book character was released in 1932 and it was Superman he posessed super powers and fighted, he was then followed by Batman which was first published in 1939, he was a hero that protected the city from crime but did not posess super powers. Then during the war Captain America was released he was hero that helped America defeat the Geramsn and Japanese during the world war.